Big & British
Big and British eggs are just that. Big eggs produced on the best British farms, compliant with Lion Quality standards.
The packaging is bold and bright, communicating 'Big and British' - two attributes important to the consumer with 'traditional' values. It is a product that is clearly driven by the breakfast occasion, with purchasers of this brand also being very loyal to other traditional but premium branded products such as beans, sausages and brown sauce.